DNA Vision
Developed an accessible entry point to the Nike DNA archive.
Year
2022
Scope
Physical Publication
Client
University Project
Duration
6 Weeks
An entry point for new and existing audiences to the Nike DNA archive, focusing on and highlighting an accessible approach through tactile and visual graphics.
Challenge
Express and communicate the history of the Nike Airmax archive for new and existing audiences.
Solution
Encompass the archive in a print publication, incorporating tactile mediums through embossed braille and debossed shoe prints for visually impaired audiences. Utilising augmented reality to display the hidden inner air cushion and the silhouette of the AirMax model/ collaboration, and colour way.
Programs
InDesign, Photoshop, Blender, Adobe Aero, Meta Spark
